Project Type
Product Design
Client
TourRadar
TourRadar Moments: Making Travel Inspiration Directly Bookable
From scroll to booked: Bringing social commerce to multi-day travel
TourRadar Moments is a short-form video feed built into the TourRadar app and website, giving travellers a new way to discover and search for multi-day tours. The core problem it solves is the gap between social travel inspiration and action: users find ideas on platforms like TikTok or Instagram but have no direct path from that content to booking. Moments closes that loop by making real traveller videos shoppable within the platform.
I co-led the design of Moments alongside Emilia, a designer on my team. We split ownership across the app and website experiences, shaping the end-to-end flow from Moments feed to tour detail pages.
Design Approach
Mirroring familiar video platforms
User research showed that TourRadar users across all age groups, from 18 to 80, were already fluent with video-first platforms like TikTok, YouTube, and Instagram. We aligned the feed and upload experience with those familiar patterns rather than introducing new ones, lowering the barrier to both watching and contributing content.
Connecting video to booking
From the Moments feed, users can tap directly to a tour details page to continue their discovery/research, and add the tour to their wishlist. This created a clear, low-friction path from inspiration to intent without forcing an immediate booking decision.
Tagging videos to tours and destinations
During upload, users tag the tour they travelled on or at minimum the destination. This created a reliable link between every video and a specific listing page or destination feed, making content useful for both discovery and search rather than sitting in an unstructured global feed.
Embedding video upload into the review flow
After launching, the content upload volume was lower than we hoped. Drawing on the fact that 23% of TourRadar users leave a post-trip review, I proposed embedding video upload into that existing review flow. It put the prompt in front of users at exactly the right moment, and upload volume doubled within the first week.
